Ling has been a breath of fresh air/kick up the arse for this forum. She's right, a lot of websites for manufacturers are dull and predictable. A lot of aspects of the car industry are dull. For example, here is the choice of the colours you can buy a Golf GTE from Das Welt Auto, if you wanted to:
The wacky website is a big departure from the normal and as such, does its job but I can't help thinking (at least with the high-end) that there is a lot of "play it safe", "don't rock the boat" caution in their marketing, showrooms and branding. Up until now, that kinda worked.
However life isn't going to be the same, for a long time. The high-end dealers are going to get a shock, for a number of reasons 1) they need to translate all the fluff of having an attractive receptionist, free coffee, comfy seats, posh cars inside etc into an appealing remote-selling prospect - quick and 2) the higher up you go, the more the entire car dealer industry seems to be propped up by finance. Its a bit like an enormous game of Jenga.
I predict we'll see some big companies go bust in the next year or two - in fact I wouldn't be surprised if one of the "big" manufacturers (like, BMW or FCA) went under too.
People need to understand the science behind Covid-19 and infectious diseases. This lockdown isn't for 3 weeks, its 3-6 months. 3 weeks is (just about, with a lot of propping up by a government with a money tree) achievable to pause then unpause the industry. 3-6 months, and there will be a queue of about 20 industries wanting government support and the car industry will be one of many. Firms need to take a risk, NOW, by trying to predict what "the new normal" will be like for the next year or so and adapt quickly because there will be a bounce-back, of sorts. But it will massively shift to online. Miss out on that and your cashflow is going to go weak, no matter how good it is at the moment.