Price Low on AutoTrader

[NacMan 67]

Don't you thin Priced low seems a bit dull and makes it seem like there something wrong with the vehicle? Whereas great and good price sounds much better. I think im going to start listing my vehicle with that rather than priced low.

[Row 71]

11 minutes ago, NacMan said:

Don't you thin Priced low seems a bit dull and makes it seem like there something wrong with the vehicle? Whereas great and good price sounds much better. I think im going to start listing my vehicle with that rather than priced low.

So up to now have you been deliberately aiming your pricing to get a "low price" marker?

[NacMan 67]

Well I aim to have my vehicles cheaper than others in a 60 mile radius.

[NacMan 67]

59 minutes ago, Row said:

So up to now have you been deliberately aiming your pricing to get a "low price" marker?

Well I aim to have my vehicles cheaper than others in a 60 mile radius.

[XFS 70]

The mantra from the Schoolboys and Schoolgirls at autotrader is that your pricing target should be “good price” as their research apparently tells them that is the optimum price band to get the maximum viewers.

Priced Low apparently make the punters suspicious and may miss searches centering round the optimum price point for that car....or some such jargon which took so long to explain I wasn’t actually listening.

What I deduced is that their analytics may be good for volume shifters, but means shit to me and I know far better about pricing MY cars than they do and I proved it to them. 

Price your own cars to suit your own market.

 

[NacMan 67]

49 minutes ago, XFS said:

The mantra from the Schoolboys and Schoolgirls at autotrader is that your pricing target should be “good price” as their research apparently tells them that is the optimum price band to get the maximum viewers.

Priced Low apparently make the punters suspicious and may miss searches centering round the optimum price point for that car....or some such jargon which took so long to explain I wasn’t actually listening.

What I deduced is that their analytics may be good for volume shifters, but means shit to me and I know far better about pricing MY cars than they do and I proved it to them. 

Price your own cars to suit your own market.

 

My targets markets a whole wide spread. We range from £10000 to £100000 so. We're sort of stuck

[XFS 70]

8 minutes ago, NacMan said:

My targets markets a whole wide spread. We range from £10000 to £100000 so. We're sort of stuck

Well, if you have a spread of stock which includes 100k cars you certainly don't need my advice or that of most people on here.

You should be giving us advice

[NacMan 67]

2 hours ago, XFS said:

Well, if you have a spread of stock which includes 100k cars you certainly don't need my advice or that of most people on here.

You should be giving us advice

Lol well this format has only been in AutoTrader recently I've been trading since 2002 had a break from 2013 to 2019 and just started again this month due to property rebuilds and sold the odd car in that time frame. So all these updates have sort of hit me hard lol.

[NacMan 67]

Did I ever say 1k hmmmmm. We don't hold poor vehicles in our showroom the cheapest vehicle we have is a fiat 500 colour therapy. 4250. All our vehicles hold some sort of extras which make the vehicles stand out.

[David Horgan 564]

21 hours ago, NacMan said:

Well I aim to have my vehicles cheaper than others in a 60 mile radius.

Why on gods earth would you want to be the cheapest in 60 miles 

[David Ayers 171]

Tradex. If you can’t tell the difference between £1000 and £10000 I’ll be round in the morning to buy a few motors off you. #shouldhavegonetospecsavers

[trade vet 697]

2 hours ago, David Horgan said:

Why on gods earth would you want to be the cheapest in 60 miles 

Why not,selling heavy stuff.There is a huge population and good road links within 60 miles or an hour from Manchester.Its not like the SE where I found that punters did not want to travel 10 miles because it took them too long. Good luck to them.

[SuperLease 13]

On 8/10/2019 at 3:41 PM, NacMan said:

Well I aim to have my vehicles cheaper than others in a 60 mile radius.

Read today that theyre changing the search so it wont be low to high on price anymore. 

 

https://www.am-online.com/news/latest-news/supplier-section/2019/08/16/auto-trader-updates-search-algorithm-to-focus-on-consumer-relevance?utm_campaign=16_08_2019_AM_daily_newsletter&utm_medium=email&utm_content=AM - Newsletter - Daily&utm_source=adestra&utm_term=Auto Trader updates search algorithm to focus on consumer relevance&gutid=194963

[David Horgan 564]

39 minutes ago, SuperLease said:

Read today that theyre changing the search so it wont be low to high on price anymore. 

 

https://www.am-online.com/news/latest-news/supplier-section/2019/08/16/auto-trader-updates-search-algorithm-to-focus-on-consumer-relevance?utm_campaign=16_08_2019_AM_daily_newsletter&utm_medium=email&utm_content=AM - Newsletter - Daily&utm_source=adestra&utm_term=Auto Trader updates search algorithm to focus on consumer relevance&gutid=194963

The quality of adverts will be the search criteria , not low to high . But the price markers will still remain eg ; Low , Good , Great 

[Lazz 16]

Its funny how they can't stop messing around with it, i prefered  it when it was a simple search and not a cluttered desktop with all the advertising, i advertise across all the platforms and i must admit it ain't generating the most enquiries or even the best for me will be interesting to see what this search will do now. I can see if you don't put a lot of effort and have one of their better packages it won't be worth advertising on there any more

[Tony911 79]

3 minutes ago, Lazz said:

Its funny how they can't stop messing around with it, i prefered  it when it was a simple search and not a cluttered desktop with all the advertising, i advertise across all the platforms and i must admit it ain't generating the most enquiries or even the best for me will be interesting to see what this search will do now. I can see if you don't put a lot of effort and have one of their better packages it won't be worth advertising on there any more

Agreed, don't really like the idea as It makes me think we will be attracting the most annoying customers in every way possible and not the real genuine buyers but we will wait and see

[NacMan 67]

1 hour ago, David Horgan said:

The quality of adverts will be the search criteria , not low to high . But the price markers will still remain eg ; Low , Good , Great 

What would you say makes a quality advert?

[awc1000 93]

16 minutes ago, NacMan said:

What would you say makes a quality advert?

having a quality car

iv'e read the link, they quote " important too still price too market giving quicker sales which means more profit" this is utter bollocks, i don't want autotrader office children telling me how to undersell a car because it's been compared with rubbish by an algorithm, i'd rather they educate the public why my rare low mileage perfect car is worth a premium, (example). i'm not bothered if it takes me a month to sell a quality unit at a premium because that is what really earns me more profit, not underselling it quick at a low price, they must think we are all stupid.

despite all the constant change i still think you can be immune to it by only selling lower mileage stock, i do believe better customers main search criteria is mileage based then price, there's never much to chose from once you alter the mileage search box.

AT,, they'l always be just a host to me, never a partner.

[NacMan 67]

6 minutes ago, awc1000 said:

having a quality car

iv'e read the link, they quote " important too still price too market giving quicker sales which means more profit" this is utter bollocks, i don't want autotrader office children telling me how to undersell a car because it's been compared with rubbish by an algorithm, i'd rather they educate the public why my rare low mileage perfect car is worth a premium, (example). i'm not bothered if it takes me a month to sell a quality unit at a premium because that is what really earns me more profit, not underselling it quick at a low price, they must think we are all stupid.

despite all the constant change i still think you can be immune to it by only selling lower mileage stock, i do believe better customers main search criteria is mileage based then price, there's never much to chose from once you alter the mileage search box.

AT,, they'l always be just a host to me, never a partner.

Im selling a fiat 500 colour therapy 63 35000 miles had no interest for a about a week or two, of course the fake car gurus leads but its up for 3900 at moment .

not sure what to do my cars usually fly out or have at least some interest!

[NOACROSS 414]

48 minutes ago, NacMan said:

Im selling a fiat 500 colour therapy 63 35000 miles had no interest for a about a week or two, of course the fake car gurus leads but its up for 3900 at moment .

not sure what to do my cars usually fly out or have at least some interest!

A week or two? I’m doing something wrong. Or you’re talking bollocks. 

Edited August 16, 2019 by NOACROSS

[NacMan 67]

49 minutes ago, NOACROSS said:

A week or two? I’m doing something wrong. Or you’re talking bollocks. 

What do you mean ?

[NOACROSS 414]

  Maybe somebody else can fill in the blanks...

[NacMan 67]

49 minutes ago, NOACROSS said:

  Maybe somebody else can fill in the blanks...

So you hold stock for more than 2 weeks? ok even 3

[Casper 272]

9 minutes ago, NacMan said:

So you hold stock for more than 2 weeks? ok even 3

Most do its good your shifting them so quick keep up the good work guess your buying the right stock for your market 

Edited August 16, 2019 by Casper

[NacMan 67]

52 minutes ago, Casper said:

Most do its good your shifting them so quick keep up the good work guess your buying the right stock for your market 

I do get the odd one that sits for ages and you just want to sell it for nothing lol but that's everynow and again.