Hang on, the replies above assumes the OP made a typo with the valuation.
They could be worth 6 long if their assests are worth that? Probably not though.
S'funny but, a few of these smiley white teeth click n deliver companies are also starting sites....hmm.
I think they/we/suits miss the point that the chase of viewing cars for many people.
Lovely clean shiny buildings not at all like their own dull dreary shithole, touching them cars, smelling them squeaky clean cars after a valet, sitting in them cars, clutching the steering wheel going brrm brrm to themselves like a kid is, half the fun for a lot of people and, their families.
It's a tactile thing, buying a newer/another set of wheels, is rarely done by most. We are immune to it.
Many 'Customers' like the stroking, the petting, the sycophantic smiles and free fluffy coffee of an onsite buying experience.
I mean, Harrods sell Heinz baked beans by the shitload too and, they are neither as convenient or as cheap as Tesco online but, buying a can of Beanz Meanz Heinz at Harrods is, a real experience. Some purchasers will even point to that 'never to be opened' container of cooked harricots in tomato sauce and, remember that day and tell others of it's story.
PS They may catch some of BHMs customers though, possibly not a lot of petting going down there