He's got the same number of cars but he's on the billy basic start up package as he begrudges spending a penny. I do pay more, but I get more. He's paying around £1800 for 30 cars and selling 13 cars (give or take) from autotrader per month. His cost to sell is around £138 approximately.
Yes - I pay more for 30 cars - £2593 per month for 30 cars, From the autotrader - I sold 22 cars in Feb, January 28 cars, December 19 cars, November 25 cars, October 29 cars, so far in March I'm on 29 cars. Total spend for past 6 months = £15,558, total cars sold as a direct result of AutoTrader in last 6 months - 152. Cost of sale per car = £102 average for last 6 months. and I still think I can do better. My average net profit per car is £769, total net profit from those 152 sales in past 6 months is £120,232 as of today so my dms tells me. He's a bit old school John (neighbour) and see's it just as a massive cost rather than an investment, doesn't really monitor, he's in almost daily though asking me to icontol some of his cars the cheeky bugger, he actually stocks about 50 but says he cant afford to advertise the lot.
So short answer is - Yes I'm happy to be paying more because I'm selling more and its actually costing less, its just simple maths. it works for me, speculate to accumulate and all that. I take the emotion out of it, I don't like everything the autotrader does and disagree with many of the new things they've brought out but its by far the best channel of selling cars for me - that's what my facts are telling me regardless of what I personally think
how many cars and how much profit made on those sales have you received for your £2m investment Trade Vet?