Arfur Dealy 823 Posted August 5, 2019 https://trade.autotrader.co.uk/search-improvements/?utm_source=Trade_Marketing_TOLA&utm_medium=Email&utm_campaign=algo_jul19&m_i=12f1VPUrKdLEeBftemr9x6OU7vpFdlEhUrwooqSZdH4HRmuq0EnyS8AwcJVPfa1_8q6sUssOnBYtXa9mkxYJIZOKj4 So how actually is this going to work? What about sponsored listings ? What’s the catch ? Share this post Link to post Share on other sites
Blenheim Car Sales 111 Posted August 5, 2019 yeah i was thinking that .................. so its no longer low to high in searches AT Quotes A new sort order in search The first improvement, launching on the 19th August, is an exciting new relevance-based search sort order. This moves away from our current price low-high search sort order and brings in a new relevance-based approach, saving car buyers time by showing search results more relevant to them. Not only is this great news for car buyers, but it is designed to deliver retailers more engaged buyers, quicker; in testing the total number of leads delivered to retailers increased by 10%.2 Share this post Link to post Share on other sites
Arfur Dealy 823 Posted August 5, 2019 A new relevant search approach? That’s exactly what AT has needed for years, make the search pure Simplicity... Share this post Link to post Share on other sites
Mojo121 229 Posted August 5, 2019 This could shake things up alot, but, what dictates relevance? It looks like advert quality. A shame because I spent the last 5-6 months learning how to get autotrader to work for me and now it looks like I'm going to have to start again Share this post Link to post Share on other sites
justlooking 48 Posted August 6, 2019 10 hours ago, Mojo121 said: This could shake things up alot, but, what dictates relevance? It looks like advert quality. A shame because I spent the last 5-6 months learning how to get autotrader to work for me and now it looks like I'm going to have to start again I would guess Having every editable field filled out 100 images video min. Advert length Share this post Link to post Share on other sites
tradegirl 112 Posted August 6, 2019 How does AT know what's relevant to each person? Share this post Link to post Share on other sites
Mojo121 229 Posted August 6, 2019 1 hour ago, justlooking said: I would guess Having every editable field filled out 100 images video min. Advert length Yes. Probably that. I can see why they're doing it but I can't see them getting rid of low to high search. Share this post Link to post Share on other sites
stockedup! 63 Posted August 6, 2019 1 hour ago, tradex said: More AT shite. I wonder if AT would better improving their valuation algorithm, should take into account ohh, I don't know, how about length of ticket, full, part or no service history, belt in schedule, not a V car, number of owners, warranted miles etc. The variables are enormous and, particularly when you get back in the years, the difference between cars is further apart. I have spoken to AT about this time after time.... they should stick to advertising and not try to be car dealers!! 1 Share this post Link to post Share on other sites
It's me 612 Posted August 6, 2019 21 minutes ago, stockedup! said: . they should stick to advertising and not try to be car dealers!! i was buying a chryslar impsillion yesterday ,it was for nothing but then i thought how will i sell it? this new approach just shoots further any reason to use autotrader because an advert for this car would just never be viewed because i would be selling it on price and price only Share this post Link to post Share on other sites
awc1000 93 Posted August 6, 2019 5 hours ago, tradex said: More AT shite. I wonder if AT would better improving their valuation algorithm, should take into account ohh, I don't know, how about length of ticket, full, part or no service history, belt in schedule, not a V car, number of owners, warranted miles etc. good idea tradex, but that would give the dealers who only sell pedigree cars with that criteria an advantage and we cant have that can we. being cynical (well it is AT!) i would guess it's going to be more beneficial to those who pay for all the add on's bigger package's etc, and i doubt it will have anything to do with AT telling buyers that pedigree cars are worth a premium, whatever it is i'm sure the army of AT children will educate us soon. as mentioned they should stick to being a host and not a claimed partner. Share this post Link to post Share on other sites
Lakeside 94 Posted August 6, 2019 I’ve only just moved back to AT from eBay albeit on a PAYG basis. Looks like I’ll be heading back to ebay. Share this post Link to post Share on other sites
SouthernTrader 20 Posted August 6, 2019 8 hours ago, tradex said: More AT shite. I wonder if AT would better improving their valuation algorithm, should take into account ohh, I don't know, how about length of ticket, full, part or no service history, belt in schedule, not a V car, number of owners, warranted miles etc. I’ve heard that AT are adding an overpriced marker in addition to their Good, Great and Low price markers. Not fully sure if this is going ahead or they are trialing it or it’s just an idea from the “online team” Personally I think that’s a terrible idea. This week I sold one which was well over market value according to them but it was in perfect condition, 1 owner with tiny mileage. Would the customer have called if “Over priced” was written on my advert? 1 Share this post Link to post Share on other sites
Mojo121 229 Posted August 6, 2019 51 minutes ago, SouthernTrader said: I’ve heard that AT are adding an overpriced marker in addition to their Good, Great and Low price markers. Not fully sure if this is going ahead or they are trialing it or it’s just an idea from the “online team” Personally I think that’s a terrible idea. This week I sold one which was well over market value according to them but it was in perfect condition, 1 owner with tiny mileage. Would the customer have called if “Over priced” was written on my advert? Sold plenty marked “above market”. Which is rich from coming from an automated valuing system... 1 Share this post Link to post Share on other sites
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