Frustratingly it hasn't worked for us so far and I'm beginning to wonder if it will.
It's far too expensive also, and they need to slash the price considerably or it's going to take a fall before it's begun really.
Trouble is, they won't have it and the Rep. is very closed off on the subject (except for talking it up). It's a shame as I really like Motonovo and their service and system is faultless in my experience.
I'm not sure their approach isn't flawed as they're spending all the dough on TV adverts by the looks, whereas I think CarGurus approach with targeting browsers and banners etc is the future- although I hate their (and AT's) price indicator bollocks.
Also, are F&F working hard on the SEM so that the google searchers find them up the rankings? I don't know. I just hope they see sense soon or that it does take off their way. However, I'm getting twitchy about the monthly spend for no obvious reward so far, and will have to cancel before much longer.
I'd love to hear that its working for others.