williamblackshaw

Whos made the swap from Autotrader to Motors then?

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Sorry to report that I'm parting company with Motors and going back over to the dark side. I really wanted it to work and in terms of what it costs, it does give value and has done for the 3 months I've been on it but it's not doing anywhere near  the business that AT does. Therefore I see little point in being on 3 platforms with 3 monthly dd's as I'm never going to get rid of ebay so sadly Motors has to go. And it is sad because I desperately wanted Motors to work for the obvious reasons and because they are nice people to do business with, a hybrid of the two companies would be utopia.

 

Like many I guess I've had plenty of beef with AT, thankfully the meeting I had with them today was very positive, so whilst I'm gutted to be eating a bit of humble pie, it's given me a clarity of thought that can only come through a first hand experience and I'm now  glad to put my advertising conundrum to bed.

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You have to do whats right, we are getting great response from motors, we did try autotrader with PAYG adverts but haven't done anything.  

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Sadly 2 months in, 1 lead, low traffic, no account manager visit, 2 months down,  2 months to go, and what really really cheeses me off, drill into one of our paid for adverts and you have Arnold Clark web banners all over.

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2 months into using Motor's, a few leads but not 1 firm sale as yet. In footballing terms I guess Autotrader are Man United, hated by many but get results whilst Motor's are Hartlepool Utd, a good result now and again but large un-noticed by the masses. 

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Sorry to say Motors has not worked out for us at all. We'll be cancelling it on Monday. In 3 months we've had one lead only and zero sales. We have been verybusy too this month with leads from Ebay and Autotrader. It's a shame because I have been very impressed with everything else.

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A real shame, maybe in another 5 years or so they might make it up there in the public mind, but I feel they need an advantage or a gimmick over AT, free ads might have been a good start

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In the process of dropping Motor's, 3 months and £700 spend, no sales. 

 

I wonder how the cancellation team will try and try me ZERO sales for £700 is good for my business !!!  Now £700 spent with AT would have got me at least 5 sales if not 10 !!!!

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I've got my final month to go then i've finished, sadly 3 months in, 1 lead, no sales, not even a visit from an account manager, and the one that really bugs me, Arnold Clark banners showing whilst in our vehicle details page, a shame as they have the stuff in place, just need to remove Arnold Clark and advertise more and could be on to a winner 

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