Earunder

Advanced Members
  • Content Count

    344
  • Joined

  • Last visited

  • Days Won

    6

Everything posted by Earunder

  1. Ours is done through HPi, although we've submitted our cancellation notice with them so will be on the lookout for another provider ourselves. I would imagine it shouldn't be hard to find a decent one though. Let's face it, it's free leads per month to an insurer.
  2. Devils advocate really. They have too many dealers on the site advertising with many large groups moaning about the response. Only way to slim down to keep the bread and butter happy is to cut the throat of the smaller independents. Some people still think it's a personal vendetta, but in a business sense when you think about it, it's pretty simple strategy. I understand completely those smaller independents that are reliant on AT for their customers will be annoyed again, but have you tried other sources? Here's a list of good platforms with a decent market share to try... CarGurus Cost about £450 p/m with 100, might be a tad more now, will pay for itself quite easily Ebay Motors Cost, next to nothing but the return is depending on your unit stock value as over 10k, I'll say definitely a no no - too many time wasting chancers FaceBook Target Drive your ads is key. Cost, depending what you want to spend but you need to get you're page with lots of likes and the starting up can be costly. Eventually you'll be spending £30-£40 per vehicle, then £20-£30 (basically, as your page likes grow you can spend less as your 'likers' will share the post for you) From our experience, you'll sell 1 in 6 this route. Very target driven which takes a lot of time to work out as each area is different and only certain makes / models sell so you may need to re-evaluate your stock purchasing to go down this route entirely. Brand Awareness Campaign Using Local Advertising Papers / Bill Boards / Roundabout ads / etc you can try to launch a brand awareness. It's tricky in this business unless you are specializing in a certain make / model. A good campaign with a lot of local attention should cost you around £800 - 1,000 p/m depending on your area. That should be with 2 full page paper ads. Always check their disbursement of the paper and don't go by their stats. A good way to check if the paper is good locally is from its website. If they have a busy website, with lots of comments, lots of Faceboo likes or even a forum with a lot of activity, it's a good one. Careful though, there are still the 'conman' / 'scam' papers out there! Selling unique? PistonHeads! Sports, unique and anything outrageously upgraded / spec'd should be here! Cost... We pay £575 p/m for up to 80 cars from there and get an adequate response. Again very area and make / model driven. Not got flashy cars, sports cars, Fiesta St's or Corsa VXr's? Not for you. At the end of the day Advertising is key and thinking about what advertisers make and getting upset as they rack in millions should not prevent you from making a decision to advertise with them or not. At the end of the day if you pay them £10,000 but they give you £30,000 worth of profit in sales, that should be your decision maker. Does it pay or not? It's not a hard question to answer if you just follow simple stats you can do yourself. Ask your customers where they saw the advert when they arrive on your premises. This is within our sales teams meet and greet agenda, and they mark it down. At the final point of sale where the car is collected and the invoice is make, the sales person again asks where they customer saw the advert. We use this information on a quarterly period and swear by it, it's very inspiring to actually know where you customers come from rather than being horse fed what your advertising sales managers want to feed you. It's YOUR COMPANY, MAKE YOUR OWN CHOICES, BUT DO YOUR OWN STATS! Hope that helps some.
  3. Because they can't all be selling. It is known for Auction Houses to stock pile the cars for a few weeks to keep the prices up. Don't forget there have been some major franchised dealers that have joined the used car market since November and more are joining. A lot of the sales at ludicrous prices are "probably" to these franchises, which is fine by me, they'll lose money and be out of this industry quicker than 6 months.
  4. Seriously WTF BCA 12 plate with 57k LAND ROVER R/R EVOQUE 2.2 SD4 DYNAMIC 4WD CAP £ 18,900 MADE 20,600 plus fees... Only retails at £21,500!?!?!?! This morning has not been a good one! Not one single car bought so far this week! MOAN and RANT over... On a side and positive note. The weathers rubbish
  5. The one thing that annoys the living daylights out of me (politely put) is they come up with these platforms, have no sodding audience yet, need our cars desperately yet ask us to pay to be on them. Whoever comes up with these gimmicks is in lala land. In actual fact, I'll come up with a platform, you guys can advertise for free forever and we'll go take the market by storm.
  6. I used to get a few bargains between Kinross & Livingston, they used to hold them for me until I reached 6 cars so I could save some £'s on transport. Lately though (well this year so far) GRADE 3's are 4's and everything making over CAP clean with delivery which negates the whole prospect. Plus the sodding rust on some of them.
  7. Ooooh thanks for that! Our HPi bill has been creeping up over the last 18 months, now just under £600p/m!
  8. Why did I go back on to BCA today!!! Hahaha should have stuck with Manheim. I know, absolutely insane at the moment and all the heavy stuff £15k -> is dropping in price every 3 days. Top it off had 2 offers on cars this week 2 k below asking price which is already a few hundred off Retail. Evoque Dynamic and an E350 AMG Saloon. Talk about getting the bum pinched both sides. (Maybe the wrong terminology but it sounded good in my head so lets roll with that!)
  9. They do have a very unethical approach to gaining new dealers yes, but it depends on where you are and if they are spending money advertising / promoting that area as if it would be worth signing up. I've always advised if you can afford to throw away the advertising cost per month for 6 months then go for it and try it out, if you can't afford to effectively lose that money then don't do it.
  10. We get telephone number and post code along with the email. We call the customer immediately, if no answer then send an email back to the customer, then after 2/3 hours if they do not reply then give them another call. This industry has gone from a walk in relaxed sales atmosphere to being very pro-active and chasing and sniffing out any leads necessary. ---------------------- From CarGurus though, if they do not have a telephone number we only send 1 email as they are, shall we say, `questionable leads`.
  11. Sold about 5 in a *EDIT - not year, a month* from them. Still paying as still getting more response from Motors and CarGurus are always improving and re-investing their money back into promotions and adverts. They are the only real threat to AutoTrader, and AT know it. For that reason they can have my £300 p/m
  12. Hold on to your money and tighten up your purse's as it's continued into February. We all know it'll quieten down, just try not to get caught out in over paying as your customers won't be over paying to buy it off you. Looking at A/T and CarGurus the market is still holding value but not increasing as BCA sales have been showing. January panic buying is always and will always be on the cards and this industry makes it a hard one to predict and anticipate, but history of the last (my last anyway 18 years) shows it'll go the same as always and drop off.
  13. 168.80 Nearly at the 150 mark and I'm in before 3rd week of feb. Should be +200 by May / April, ending around 240-250 this year, then back to the drop mid december, and around we go again
  14. Yes. We have 2, 62 plate toyota aygo auto and a 58 plate audi a3. Nothing special but does the job. Both came in as part exchanges, clean little cars. Still prices up to sell but just replaced with something else when they do go. It is a courtesy though, not a necessity, although I do believe it looks good on your company.
  15. It's a common cycle when the market looks like its dying down. Someone has to hold the prices up as the Manufacturers love to crash the market, usually Christmas and January so it's no surprise its lasting a little longer this year. Hold on tight and keep plugging away guys. 3 off Manheim today, all small Corsa's (2013->) 4-600 behind CAP clean, not what I was after, but a little touch for a few decent space fillers for the time being. Now the part where they turn up and they are not grade 2/3's. Gone away from BCA after yesterday, so let's see how Manheim goes again as I need about 20 cars.
  16. Not imported, but exported. Careful on importing cars from abroad. Make sure parts are available for them at a reasonable price and time scale. Nothing more worrying than a car going wrong and you trying to explain to a customer you can't get parts for a few months. Will get pretty costly.
  17. Nope, new product from MotoNovo. Not something I'd go into as it's too new and there are lots of these finance sites about. Especially now on FaceBook.
  18. Wouldn't worry about tactics as at the end of the day if you get back what you're looking for then that's all that matters. Sure I've let cars go a little cheaper than I would normally but don't beat yourself up about it. At the end of the day if you turn a nice profit in a short time it's a winner. Anything and everything else is just a bonus.
  19. Why not ask a few local MoT stations to do a service and MoT for you? You'll probably be able to get them done for about £75 - 90 per car if you're giving them the constant business. Take them less than an hour, the owner should be happy as he doesn't have testers / mechanics sitting around doing anything.
  20. Ebay: 你的车要亲爱的 Translation: You're car too dear! Morale of story: Even the sodding chinese take the pi$$ on ebay
  21. As others have said, waste of money. Put it toward upgrading your lunch menu, that way you'd at least enjoy spending any money your potentially going to give Motors. Cancelled our contract with them. 1 sale in 6 months, advertising 80 vehicles.
  22. Wasn't aimed as a dig, just from my experience on the 2 occasions they ballsed up with myself. Apologies, usually a BCA firm stance is because of it selling under CAP therefore not worrying about taking it back. It took them 3/4 months to sell the one I backed as I had too overpaid because of the vehicle over capping. I didn't want the rigmarole of getting it repaired and / sprayed as I bought the vehicle without that on it so hence would want it like that. That's why I backed mine. I can see why it can be frustrating, I just find their process a lot easier to deal with than Manheims and a few of the smaller houses who really don't give a toddle about anything.
  23. Earunder

    Scam

    Happened to us. Notify AutoTrader of the registration and hopefully they had it on there and can pass the details on the user account to Action Fraud. We had to create the case with AF as the victim did not want to have their details passed onto the police. Luckily, AutoTrader has lots of information from the advertisers account and cookies.
  24. Can't see anything wrong with that if I'm honest. They've offered you either compensation or a refund. If the shoe was on the other foot what would you do? I have a feeling you got it a substantial amount under book and they feel it's quite realistic they'll sell it for more anyway, hence the low ball and assertive stance. Only had it happen twice, once @ Measham and once with Bedford. Backed them both with no problems and money in account within 72 hours, so moved on without any problems. ============= Manheim - I think their company moto is deny everything. They actually come close to deny even selling the car with the excuses they come out with. Not bought from there for, actually can't remember! To think I was going to try them again next week!
  25. FINALLY!!!!! Over 1k vehicles watched this week I've finally managed to get some in! 12 in 7 days! Still about 15 odd short but at last there is some sense. Maybe the vendors had low reserves, who knows. None of it was WBAC rubbish, all from good vendors so over the moon this afternoon! Hope you guys had better days also!