After reading this thread I'm fuming with the amount of money i've been spending on Autotrader in comparison. I cant believe that some people are happy to pay these big bills. So well done for taking a stand Arthur and I hope it works out, keep us informed!
Exactly as others have been saying is we need to make a point to AT that we won't put up with it, and we need to do so without impacting sales.
Hopefully I haven't lost you all here but surely the thing to do so that everyone can contribute to standing up to AT, is that collectively we all commit to reducing our packages by 10, 15, 20% as an example. If you can make the most of your forecourt and keep all of those spaces full with cars that are actually up for sale and not sold, in theory it shouldn't impact your business dramatically?
It wouldn't surprise me if on a busy month at least 20% of my spaces online aren't in use, either with a car thats already sold or even a space that I just don't use.
For ease of numbers: 100 dealers paying £2500 a month commit to reduce there package by 20%.
Total before: £250k a month to AT
Total after 20% reduction: £200k a month
AT losing out on 50K a month as a rough average. These are conservative numbers and I'm sure we could get alot more dealers involved than that.
Best case scenario they reduce our packages. Worst case scenario a lot of us will see if we really need to advertise ALL our cars on AT.
Depending on feedback, I'll be happy to make an online petition to see how many people would be willing to put there name down to reduce there AT package slightly, then I'll forward to Autotrader!
Thanks