We sell 3-20k mostly with the core business being 5-10k. Mix of stock profile but all low miles, lots of autos if poss (as few german cars as possible) and nice cars/ spec. where we can.
You've got to remember that people don't just pick a sales website and then search for cars anymore, they will search in the google bar etc, and then pick results from there.
We advertise on ebay (Motors pro classified with the best offer option enabled) not auctions, Facebook, Exchange and Mart, Motors, Car Gurus (you can use them for free). Motors and X&M who feed to many other sites like RAC cars etc. We use the excellent Click Dealer for our website needs.
I also do a local rag advert full page when I feel like it at £140 plus VAT. All of that cost is CONSIDERABLY less than AT.
It's very funny but we still get customers telling us they saw the car on AT and swear blind - even though we've not advertised with them for over a year.
I've mentioned this before on another thread about my hatred of what AT have become and the fact that the world does not end when you leave them.
also, if your website is an AT website, then just because the punter ends up on there, doesn't mean that's where they went to first or how they came to your car.