welcome to the wonder full world of auto trader where everything comes at a price. You've got to explore all avenues and don't think that if you ditch auto trader your sales will dry up. Speak to Jim Reid about Facebook he and others are doing very well from it for a fraction of the cost of at. Try using this one carsnip.com it's free and Alistair who runs it is a really nice guy and he understands what us dealers want and need. If we all back it this could be the one to really dent autotraders dominance and greed.