A & S 20 Posted February 20, 2020 (edited) Feedback please - Had the AA rep in today offering / selling the AA Dealer Promise brand, anyone have them on board? Does it make any difference to sales? Edited February 20, 2020 by A & S Share this post Link to post Share on other sites
Grantlfc81 88 Posted February 20, 2020 Good for the brand, don’t expect to sell many cars Share this post Link to post Share on other sites
MarkTVS 209 Posted February 20, 2020 1 hour ago, Grantlfc81 said: Good for the brand, don’t expect to sell many cars As above I have it, had it for years, been considering dropping it though but unsure! It’s cheap though! Share this post Link to post Share on other sites
DavidP_TT 2 Posted February 21, 2020 I'm not a fan either, this year I plan on dropping it. Share this post Link to post Share on other sites
Tony F 38 Posted February 21, 2020 17 hours ago, A & S said: Feedback please - Had the AA rep in today offering / selling the AA Dealer Promise brand, anyone have them on board? Does it make any difference to sales? The rep is asking you to do what they will not do themselves-----ADVERTISE-----. Great branding, but won't market themselves, and this is why we dropped them in Jan 2019 after many years on and off with them. It promises a lot and delivers nothing. Just a hanful of deals a year, and if anything it does sometimes attract the type of punter who thinks all the cars have been AA checked. You know the types...unrealistic expectations. And the standard of their 'Dealer Promise' is laughable. I think most dealers own standards far exceed the AA's. Share this post Link to post Share on other sites
CCC 31 Posted February 23, 2020 Virtually no enquiries from their platform. I think the brand helped a bit as a start up before we had a few reviews but we dropped it as soon as we could. I think AA are owned by Centrica (?), just trying to milk the brand name, no interest in delivering value for money. Share this post Link to post Share on other sites
Blenheim Car Sales 111 Posted February 26, 2020 This is no about sales from there platform but the amount of branding you can put on everything you sell from everywhere else including your sales pitch, Its the reassurances the customer gets from the trust they have in the AA name that you are buying, The customer also gets 12m roadside assistance from the AA for all cars you sell, I sell 1 car from there site a month, Pays for the outlay Share this post Link to post Share on other sites
umesh 336 Posted February 26, 2020 AA Cars: Sold a couple from there in the last couple of months, only been with them for about 4 months or so! So far so good I would say. Share this post Link to post Share on other sites
A & S 20 Posted February 27, 2020 Thank you for the feed back. I've signed up, going to try it because of the AA branding. We already have very good reviews on AT and Google. Customers do say that they came here because of the reviews. Telling myself can't do any harm although it is another expense. Time will tell. Share this post Link to post Share on other sites
marc_p 6 Posted February 27, 2020 Is it a one size fits all fee or do they tailor the monthly/annual charge on a per car or dealer size basis? Share this post Link to post Share on other sites
Frankieola 22 Posted February 27, 2020 How much is it to be part of it? Share this post Link to post Share on other sites
A & S 20 Posted February 28, 2020 5 hours ago, Frankieola said: How much is it to be part of it? 6 hours ago, marc_p said: Is it a one size fits all fee or do they tailor the monthly/annual charge on a per car or dealer size basis? £325 + vat for 50 car package £350 + vat for 60 car package £375 + vat for 70 car package These prices are for the dealer promise package, they do another one call AA Approved which is more money. Share this post Link to post Share on other sites
CCC 31 Posted February 29, 2020 (edited) On 2/28/2020 at 5:25 AM, A & S said: £325 + vat for 50 car package £350 + vat for 60 car package £375 + vat for 70 car package These prices are for the dealer promise package, they do another one call AA Approved which is more money. Per month? Our experience was that reviews mattered more to customers, and selling/describing the car properly. Edited February 29, 2020 by CCC Share this post Link to post Share on other sites
A & S 20 Posted February 29, 2020 20 minutes ago, CCC said: Per month? Our experience was that reviews mattered more to customers, and selling/describing the car properly. Yes, per month. Share this post Link to post Share on other sites
Frankieola 22 Posted February 29, 2020 Jesus! I thought those figures were expensive enough for a year never mind a month!!! Share this post Link to post Share on other sites
