Guys, hope you don't mind me jumping in on this topic. I'm not a dealer, but a supplier to the industry. I visit many dealers across the south and the feedback I'm getting is trade has gone quite. Besides number of units sold does anyone track/measure traffic to their websites using Google Analytics or WebMaster? Is there a correlation between the amount of organic (keyword/phrases) search traffic and sales? Do referrals/paid (AutoTrader, eBay) search generate the more traffic?
Here's to a busy June!