Its flexible pricing, so the more you pay the more it'll appear on other people Facebook, you can choose if you want people to call you, message you, go to website etc.
You can set age range, gender, if they're into certain things.
Think I Pay £14 for 2 weeks and thats in a 50m radius around corby and should reach over 2000 people, but then people have to click on it and follow links etc. Does get some conversations started.
You can boost anything for your business like your website or a promotion. You can post stuff to the market place too, but you have to do that under your personal profile so do at your own risk.
It has given me some leads but not as many as autoraper has.
By the way, I don't work for Facebook! Haha
Here's the results from a Golf I put on 4 days ago