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its a lot of miles

I know money's tight but people really do struggle to see past the bottom price & once they've been price conditioned to that price you may as well piss into the wind. Recently I finally sold a lovely 2006 Focus 2.0tdci Ghia p/x, 120K, black, full Ford history, full MOT, new tyres but until reduced to a paltry £1500 I couldn't get a sniff. Another Focus, shite 1.6 tdci engine, bottle green, grubby interior, no history, rough as f***, half worn tyres, £1000. By now you can guess which one I'd rather have a field full of. (Answer, the rough pig that was CHEAP). At the "Below £2500 market" its price led & stuff the condition, history etc. Rough but cheap for many punters.

Sorry but I have to disagree with the last two posts. I believe todays customers are simply price led. Any potential customers coming via recommendation still come quoting allegedly cheaper cars on the internet & seem to forget the reason they came in the first place - i.e. their friend's good car! To some people there's always a better deal out there. I've got cars with FSH, new brakes all around, full MOT but if the price isn't right 90% of punters will sod off & see a heap of shit £200 cheaper. A few amusing examples that spring to mind; 1) Mid December. A guy actually phoned to cancel (makes a pleasant change!). His reasoning was because the car had a full MOT he said he couldn't afford to MOT it next Christmas because it's an expensive time of year. Basically he did NOT want a full MOT!!!!! 2) Last month a man turns up who'd two days previously had bought a freshly MOT'd cheapie which on the way home a brake pipe burst & the local garage had since condemned the car. I'd sold his son a car a year ago, apparently it's been spot-on & he said he should of come to me. After driving my few hundred quid cheapie (with a full genuine MOT) he starts haggling over £100 and then says he's got 2 other heaps to see. Never seen the man again. 3) Another man came to view a Volvo, his friend had bought from me 6 months ago. He attempted to crab the car to death & low balled me to which I just laughed & reminded him that I'm doing the job right. 2 days later, he phoned me (mistakenly) to say "the car you've just sold me hasn't even made it home, I'm with the AA & he's said the head gasket's gone". I roared laughing and responded "No, I sold you nowt, you were whinging over the price & left in a huff. I bet you regret not buying mine now!" More of his huffing & puffing and by now I was howling with laughter. I told him he was greedy and greedy money gets greedy service, good luck with his knackered car but his mate with my car might give him a tow if the AA can't help him. The phone then went down. My attitude is the population of the UK is over 62.5 million (I know that includes kids) so if one man doesn't want the car there are usually plenty more out there who will.