SamMercer

We've had some good success with using Google's own review site which keys of the local Google My Business service. In previous places I also used Trust Pilot . One good thing to remember about Google's own review service is that getting good reviews here mens that Google will rate you higher on organic SEO web searches too. Put another way, the dealer with 200 reviews will tend to have a higher google search result than the one with none. That's an additional bonus on top of customers seeing 5 orange stars in your My Business "Knowledge Graph" (the box on the right) when they search for you on Google (example attached) I think actually sitting the customers down and "gently persuading" them to leave you a review - like you mentioned Rory - would probably make them feel uncomfortable, and it's hard for people to be honest in an environment like that. They would be very unlikely to write "Rory is a very knowledgeable Dealer, great service!", even if they thought it -if you were just in the other room. What we tend to do is phone the customer up after a few days after a sale as a 'courtesy call' to make sure there have been no problems with the service/product. Hopefully there haven't been any issues, then we ask them on the phone if they wouldn't mind helping us out with a review. Every customer (provided they have had a good experience) tends to be more than happy to do this - so we send them an email with a further thankyou, and the link to the review site - so they don't have to do any of the hardwork. Summary of our process: Phone the customer a few days after, for a courtesy call to check they are happy with their new car (fingers crossed!) Ask if they are happy to leave a review for you If they are, email them a further thank you note and include the review link on the email Best of luck Rory!