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The problem with aiming for small margins is that you will then only ever get small margins, you'll never have a nice juicy £5K one (I've had less than 5 of those over the years so not there yet sadly). If a dealer clears £250 per car they need to sell 20 cars for each £5K. That's 20 TIMES more chances of something going pop & bang, 20 times more chances of screamers, 20 times more MOTing, 20 times more valeting, 20 times more servicing and repairs and MUCH higher AT or premises or storage bill. One guy can have 20 nice cars, the other guy needs 400! And several times more staff. And less finance penetration as % and a much lesser chance of another high value p/x for retail... Listen, I lived in £2989 land for years (you know I hate XX95 pricing) and I regret it. This comfort that we have with certain price points works against us sometimes :-)

Welcome BIGNIT, Have been in the same boat as yourself, Lots of knowledge and helpful people on here apart from couple of HMRC employees, they will be here shortly. Where abouts do you advertise and what sort of stock do you mainly sell?

Rights and wrongs of EVs? All I'm bothered about is being able to get where I want, when I want, which is the same as when I bought a £300 Datsun Cherry when I was 17. And 90% of Joe Public are the same. As long as I can sell profitably, thats all that matters, and EVs will be profitable, some more than others, as is the case now. Are they the right things to have? From a direct pollution (the fumes at the roadside) perspective absolutely. As an example, we were away in our caravan over may bank holiday and the chap next door had turned up in his w reg MG Midget. When he drove it past my kids (10 and 8 years old) were covering their faces because of the fumes. And thats what we all grew up with. So we've come a long way, because a new petrol or diesel is so much better than that, but when it goes that bit further with all the EVs how much nicer will that be? Unless you live next to the coal power station producing the electricity.......