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.....and it seems to be getting worse - I think I’m correct when I say more than 50% of the emails I receive haven’t the courtesy to say Hi, Hello, Good Morning/Afternoon, Please, Thank you, or Best Regards. Funnily enough most of those emails are from the “Last price?” or ‘ridiculous offer’ brigades.

have you still got car ? yes what will you take ? price is advertised where are you ? in bed, but the cars location is next to the advertised price

We have a few cars on Car Gurus in with our Click Dealer package.We have done few from that.So we have signed up to a enhanced package with them for 20 cars at £260 p/m

I got more on my avoid list than i have to buy from

We only have data from the last 2 months but from that it was £360 per unit. I was in the same mindset as you, as I thought it was far too dear. however I then looked at the “extra” sales we accumulated from AT, and the profit that brought it, not just net profit but finance comm, good swappers and any profit we gained from them, and while it seemed expensive on a per car basis ( and it is in comparison to other platforms) without it we wouldn’t have made the extra profit from those extra AT sales! I hate to admit it but it more than paid for itself, ROI I believe is the important thing

I had a buyer on a Scirocco in here two days ago, said he came and saw mine first because of the write up. I do like to paint a picture of what it's like to own the car where possible. As ever, in this industry, you can't be everything to everyone. There will be people who look at a few photographs and read two lines of your advert and ring and there will be people that will move on to the next advert because yours simply states a spec list of the car. Horses for courses.