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'Under selling' How many of you are underselling your stock ? Strange question you may think? I've come across this again a few minutes ago with a customer I've been trying to source a car for, this time it's an Audi dealer selling a Q5 , BIG group , and bizarre how they must price their cars, I guess it's down to individual sites etc, however a quick look on their own website and prices all over the place. This particular car , Just arrived in to stock ( unit stocking suggests 07-09-15) No pictures on the website as yet , website says 40,000 miles - Actual Mileage 46,000m - Full spec not shown but has few more than what's mentioned ... advertised at £22000 - Customer told can have it for £20850 !! Big discount for a new car into stock for whatever reason ! now the numbers GG £19850 Retail £22650 ATM £19626 Retail £23550 CAP £18500 Retail £21900 One owner , full dealer history car , will come with full 12 Months Audi warranty , Now is it me or are they under selling the car ? Good colour Daytona grey / Black leather ! IS this why everyone is trying to compete with these deals ? or saying its quiet when you have a car similar but marked up at I believe higher price ? Has the dealer undervalued his own brand or do they know something we don't ? Any thoughts ?

Underselling or maximising FULL profit potential. Here’s an interesting bit of info for anyone interested. Hopefully everyone on here likes to make the’ maximum profit’ on any car you've bought, don to the last £25/50 [They all add up just think if you’re selling 25 cars per month – extra £25 per vehicle = £7500 year-end profit, sorry I digress] Just trying to do a deal on a Golf Plus 2011-11 – 17000 miles, one owner FVSH + Few extras. I've valued the car with Autotrader Price £8650 Glass Guide £9060 CAP Clean £9375 [Live today £9475] Slight variance; happens on them all but what is the Retail price for this car? I use Glass Guide and the useful feature is ‘Radar’ For those who don’t know about ‘radar’ it shows same/similar vehicles either for sale or sold throughout the country , who is selling it/ sold it and days in stock and on average how many days that car takes to sell. So I check who’s got one and what they’re selling for or have sold for. Hopefully not boring you but the 1st 4 cars sold as follows £8999 14 Days in Stock Suzuki Dealer £9490 93 days in stock VW Dealer [£10490 – 2 months £9490] £8950 92 days in stock Ford Dealer [£9450 – THEN £10,000 –Reduced to £8950] £9995 86 days in stock VW Dealer [£9995 – 2 months then £8999] Is it that the car has been undersold? or is that the correct retail price , if that’s the case then are the trade values wrong? After that we have to think DO - GG/ CAP/ Autotrader ++ collate this info , look at the ‘retailed prices’ and adjust the ‘trade values’ down due to the retail values being lower? Retail values according to Autotrader £10825 GG £10800 CAP £10950 [Live £11095] So I’m sure we’d all agree retails are £11000! Have these dealers missed ‘ extra profit potential ‘ would they have been better simply ‘trading’ these cars from day one and even made more profit than retailing them ? Your thoughts ? Hope it all makes sense ? Over to you ! *PS the mileage of all the cars is not 17,000 but even taking the variance at most of £500/600 - I feel the retail value would have been £10500. Also note the vehicle i valued is today the cars were for sale since November where the trade/ retail values would have been higher ?