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Manufacturers -Logos, Names ! Just seen a story on AM http://www.am-online.com/news/2014/2/11/garage-owner-under-threat-from-jaguar-claims-will-change-his-name-rather-than-back-down/34381/ About a Jaguar specialist who is being perused by Jaguar for using ‘JAGUAR’ IN HIS TRADING NAME ! I can fully understand manufacturers wanting to protect their’ brand’ and ensure that standards are not compromised to customers , and non ‘franchised’ dealers don’t pose as ‘franchised dealers’ so customers don’t get mislead! I see so many images of ‘used car dealers’ with ‘manufacturer’s logos’ all over their business ‘s . Many years ago I was asked to remove a couple of ‘logos’ off my website and Yellow pages advert. I immediately removed the logos off the website , BUT refused to remove the ‘images’ of ‘logos’ off yellow pages , I explained that these were not ‘misuse’ of logos put images of ‘cars/car grills’ that I either own or have owned and will not be removing then off any advertising or marketing material. Lovely letter back from the manufacturer thanking for the removal and stating that I was right and no further communication was necessary! { i was purely picked on because the ‘local’ dealer was performing poorly and implied I was taking the business away !- nice compliment that I’m a one man band and they ‘were’ the main dealer with a multimillion pound latest showroom ‘} Would love to hear views from BOTH sides! I’m ready to get shot down!

So another survey to see how bad the motor trade is - Do you think its justified ? Are customers get a bad deal ? Are sales staff getting poor at selling ? http://cardealermagazine.co.uk/publish/customers-fail-to-receive-the-test-drives-they-want/77813?utm_source=twitterfeed&utm_medium=twitter Various reasons may be ! We're told customers have done all their research and are just coming in to buy - so the sales staff JUST want to sell, why bother with test drives! 'order takers' appears many franchised dealers no longer want the 'professional ' sales person but simply someone who can quote monthly payments and shoot between sales managers office and customer ' A Puppet' ( From what I'm told by Many customers!) "Why bother with test drives the customer won't buy from us only shop around so I'll let 'another' dealer do the work and I'll just give him the best price" is what I've heard before ! Are the managers putting pressure on to 'sell' cars - Numbers as opposed to ' satisfying customer needs' 1st ? Are sales staff simply lazy? Back to basics I think ! any thoughts?