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'Under selling' How many of you are underselling your stock ? Strange question you may think? I've come across this again a few minutes ago with a customer I've been trying to source a car for, this time it's an Audi dealer selling a Q5 , BIG group , and bizarre how they must price their cars, I guess it's down to individual sites etc, however a quick look on their own website and prices all over the place. This particular car , Just arrived in to stock ( unit stocking suggests 07-09-15) No pictures on the website as yet , website says 40,000 miles - Actual Mileage 46,000m - Full spec not shown but has few more than what's mentioned ... advertised at £22000 - Customer told can have it for £20850 !! Big discount for a new car into stock for whatever reason ! now the numbers GG £19850 Retail £22650 ATM £19626 Retail £23550 CAP £18500 Retail £21900 One owner , full dealer history car , will come with full 12 Months Audi warranty , Now is it me or are they under selling the car ? Good colour Daytona grey / Black leather ! IS this why everyone is trying to compete with these deals ? or saying its quiet when you have a car similar but marked up at I believe higher price ? Has the dealer undervalued his own brand or do they know something we don't ? Any thoughts ?