Pinewood

Certainly agree that too many consider social media as just for kids. A report out yesterday, from McAfee, found that 80% of 50-75 year olds regularly use social media (pinewoodte.ch/1agbRzp). Critically looking at the age range, it's clear that a 50 year old would use social media differently to a 75 year old, but it certainly raises awareness that social media is simply a way of communicating. The 30 year old somethings in the 1990s who started to regularly use email and a mobile phone are now the 50 year old somethings using Facebook and Twitter. And in fact, some could argue that they are more likely to use them as research tools, and part of their search process, than 16-24 years old posting photos and chatting with friends.