Just to update and close this thread.
Thanks to you NOA - I bought that seat from Scunthorpe (only tidy one available) but he wouldn't ship. Organised my own courier and sent it down as customer agreed that Fiat were taking this piss. Customer rang this morning to thank me and left me this review, you can take some credit NOA.
We bought our sons first car from Imperial Marques and I have to admit that I haven't been dealt with like this from any other car dealer before. We travelled over 175 miles to buy the car and would do so again. We discovered a slight issue with the car once we got back to Pembrokeshire and Mark rectified the issue straight away. I can't rate my experience with Mark enough, truly a genuine car dealer who delivers on his promises, it's a shame all car dealers aren't like Mark.
These are the customers I will jump through hoops to help - never aggressive, always thankful - just normal folk, they do exist.