Leaderboard

OK good luck etc...I believe the Silicon Valley,ex Harvard or MIT 'tech' guys call this stuff 'inbound marketing'.The only contribution I have,is if you look at the social media graph above,the over 45s group account for less than 10 per cent of this market.However,the bottom line in our job (in my opinion ) is that this group are the best and easiest customers to do business with.I am well into this group,for instance,I do not have a smart phone or do social media.I will not be buying the iPhone 10 at £1000 or £1300 and do not need to receive messages when I am surfing ( in the sea not the net).That is how some Apple PR guy was promoting it on CNBC yesterday.......da ....da ...da ...!