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Guys, I think we are all missing the point a little here! IT IS FREE! I agree that most if not all of us ( if we do advertise on AT) will get better results from advertising on Autotrader, but look at your end of month invoice from them (I don't get one) and check it against the RAC invoice you get! Get it now? If all car dealers advertise on RAC free and the public start to understand the benefits of only having one website to look through to find there next car knowing that ALL the cars are on there, THEY WILL START USING IT, cause guess what the general public have as much loyalty to AT as AT have to car dealers! IMHO

I think AT should be worried not just from the likes of the RAC but from the backlash from the dealers who for years have seen the prices that we pay for advertising go up year on year well above the rate of inflation, I spoke to one dealer the other day whose AT bill was now nearly £6000 per month and showed him a portal that I've been developing for some time now that has the ability to really take a lot of business off several of the big boys in different sectors of the job including AT and he was amazed by it. His exact words where I've been telling AT for years that it's not the big boys that you need to watch out for but for the little boy who comes up with something revolutionary and can run it for a fraction of the costs of a big organization and he believes what I've got is it. Only time will tell but it'll certainly give them a run for their money and stop dealers margins being eroded by the big boys.