We ALL Know it goes quiet near Christmas time , sadly for the motortrade that will not change , as 'Newbie' says have the stock 'mint' and when the customers do flock in they cannot find a reason not to buy!
AT Pricing - difficult I know but I look at it at times and take it with a pinch of salt !! Some of these prices are a joke , not always 'under valuing ' but some the other way saying it should be more ! Every car is unique unless if you're selling same' bread & butter' stock ! Have confidence in your own stock , own ability and how you 'market' your own business / dealership - I've always from day one said "I am not the cheapest , never will be BUT I will sell you the best cars and offer you best car buying experience with great back up service " !
I'm no expert but that's my thoughts !
Happy selling guys and all the very best for 2015! Keep smiling and selling!