Is this what we want? Surely they will expect their cut of the sale.
In previous lives i've worked for industry suppliers who have all looked at using their own customer base in a similar way, but have struggled to make it work. Both the RAC and insurance companies looked at trying to do something similar in the past. The key as we all know is getting critical mass of vehicles to make it work. This is where our friends at Auto Trader, motors and Ebay have themselves in a strong position.
I remember many years ago, as a Lloyds customer, my premium bank account gave me access to cars via them, but this just didn't work for them either...
Don;t get me wrong, i fully support any new ideas to open up the market, but am sceptical to how successful this will be...