Car Prices ? Value !

[umesh 336]

Seems most car buyers make the same mistake ! price.

Always looking at the cheapest - and as we have know it's not all about being the cheapest , but 'value'

Here's an example customer walked in earlier and came out with this comment  "gosh , your car looks expensive"

I asked what was that comment based on ?  simply that it was a "60 plate car"

wow what a comment not knowing ANYTHING at all about the car simply the 'registration plate'.

I said to him very politely , have a cup of tea and let me explain why YOU may think it's expensive, at 1st he wouldn't even consider listening to me, simply it looked expensive !

Determined  and wanting to get his attention and not being argumentative  I simply " you don't have a clue "

Any way long story short , I explained and showed him the cost of all the factory fitted extras , just under £3000 , plus the FSH, Plus the outstanding condition , and that NO GUIDE Made any price adjustments for the extras ! I also went on to explain I'm a dealer - and not just working from home selling from the side of the road so you KNOW who you are dealing with giving him peace of mind and all the other benefits that go with buying from ME.

Although I didn't sell him a car [ he wasn't in the market] he did express that he now understood a lot more about buying cars and apologised for his  'uneducated comment' .

We all think we're an expert but without knowing the full facts how can anyone make comments on products without doing the homework.

And I say to sellers of anything if you want to be the cheapest you're not giving your customers the best service or product. 

[Phil H 124]

Customers they make you laugh and you're skin thicker. I think some of the current customers are of the I want a Rolls Royce for the price of a mini syndrome. Next time you get one just tell them that it's so expensive because it's got a gold bar in the glove box and see what they say. I got someone with this one a while back and had him convinced that there was one in it and even got to the point that he'd agreed that if it was true and there was a gold bar in the glove box then he would buy it at the agreed price as long as the gold bar came with the van, if I wasn't telling the truth he could have the van for free. So we shook hands on it and to the glove box I went, opened it and produced a Whisper GOLD Chocolate BAR (I'd been driving this van the night before and had left my unfinished tea in it). He didn't buy the van but did the come and buy one the following year after the cheaper option that he'd bought instead let him down.