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IMDA Update Guys just an update if you’re not following @IMDA2017 On twitter ! the official launch is 5th November – A DATE TO REMEMBER – The rocket is ready to launch with a BIG BANG ! We have had so much interest with so many like minded dealers , Independent dealers [ Franchised or Used Independent dealers ] Suppliers are falling over each other to be partners , BUT we don’t just want any partners , ONLY those who want to work with us , give the best service/offers to all the members of the IMDA Add value to business and so forth ….. You may think we’ve been quiet but be assured the 7 of us are working very hard in the back ground to get things in place for launch date ! to register your interest it takes a minute http://www.theimda.co.uk Thank you to everyone for your continued support. IMDA PS – ANYONE Who’s registered but not received ANY emails in the last week , please add your details correctly [ We’ve seen quite a few with incorrect email address . obviously we don’t know YOUR Correct details ) PPS Please help spread the news !
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I read with interest all the comments , mostly negative about Autotrader , their attitude, poor response, costs , and so forth , I'm ready to get my head shot off but here goes , some questions if I can get some truthful answers .. · Are you making more or less profit from car sales than you were last year? · Are you selling more or less cars than last year? · Are you getting more or less leads from Autotrader? · Why do YOU think you are getting less leads from AT? · Who or what type of business do YOU think is taking sales away from you? · Do you feel the used car market is very buoyant out there BUT you feel you are missing out on the piece of the action ? · IF you dropped advertising on AT -Would it affect your business ( Yes I know it will save you a fortune every month on bills ! } · HOW do you feel AT can help your business (without being able to lower the prices!) I'm with you guys the costs every month is crippling , but personally I've never had issues with attitude , or response from AT team, always been helpful and quick responses , yes sometimes I don't like the answers but that's business ! final thought , is that the 'used car' market is getting crowded with more and more dealers selling especially on line, non 'legit' sellers taking OUR business away or we're trying to compete on price = less profit PLUS cars being more complex costing us more to repair = less profit again. As mostly small independents we don't have 2nd/3rd avenue of income i,e servicing & repairs, added products so totally relying on 'car sales' , where as the bigger dealers/supermarkets etc get that extra top up. Are we looking at someone to blame? Don't forget the new legislation coming into force 1st October ! Just found my September 2003 -AT Contact £92.50 per week ! #GoodOldDays
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Future of the 'SMALLER' independents Looking and reading all the articles it seems the bigger are getting bigger , and the smaller are getting swallowed up by the big guys! or going bust! so what happens to us ? the smaller independents ! what is the future ? will be survive ? are we all just surviving and paying the bills ? Are we all making sufficient to keep re investing or just about hanging on ..for another year? Seems a very mixed picture out there, most who do admit the 'truth' are saying are going from month to month- year to year and cannot see a rosy future , it pays the bills ! So who can help -if anyone ? is it getting the right cars from the right place at the right price? is it the marketing platforms and that they could be bringing more leads /sales for less costs? is the small independent doomed or is there ways to change and its going to be the 'RISE' of the small independents ! Any thoughts ?
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