So another survey to see how bad the motor trade is -
Do you think its justified ?
Are customers get a bad deal ?
Are sales staff getting poor at selling ?
http://cardealermagazine.co.uk/publish/customers-fail-to-receive-the-test-drives-they-want/77813?utm_source=twitterfeed&utm_medium=twitter
Various reasons may be !
We're told customers have done all their research and are just coming in to buy - so the sales staff JUST want to sell, why bother with test drives!
'order takers' appears many franchised dealers no longer want the 'professional ' sales person but simply someone who can quote monthly payments and shoot between sales managers office and customer ' A Puppet' ( From what I'm told by Many customers!)
"Why bother with test drives the customer won't buy from us only shop around so I'll let 'another' dealer do the work and I'll just give him the best price" is what I've heard before !
Are the managers putting pressure on to 'sell' cars - Numbers as opposed to ' satisfying customer needs' 1st ?
Are sales staff simply lazy?
Back to basics I think !
any thoughts?