AlistairJ777

Hi Andy - you should let Helena Fearon at AT know about this. She's Head or Risk & Compliance and works closely with a number of Police Forces and Industry Bodies in trying to reduce these scams.

The guys at Rybrook are using CitNOW videos I think - these can be hosted separately to YouTube if you don't want them to be found by a generic consumer search although Rybrook are though I think trying to get 'trade' buyers of these cars from all corners. Video should work well for Trade - if a picture paints a 1000 words then a video must surely paint a million ? I'd love to hear anyone's thoughts on the use of video for trade buying/selling/appraising. Personally I still love ATM and have bought and sold happily through the service - there's always a few messers in this world, more than there used to be, but hey that's life unfortunately...

Take a look at the L&L Automotive used videos - they introduce each car and do a walk/talk round...see for example:http://www.landlautomotive.co.uk/mercedes-benz/used-mercedes-benz/useddetail.aspx?uvid=20689302&p=1 or take a look at Peter Vardy - via their Group website: http://www.petervardy.com//used-cars/11557/ delivered with a music soundtrack. There are lots of different ways to do video for generic cars, but remember that a generic walk-round of a car is only the start of the opportunity that video engagement can offer the dealers / consumer... Did anyone read the article by Jonathan Such (last page) in the September CD Mag ? After making an initial enquiry Jonathan received a personalised video introducing the sales person and a personalised walk round of the car made just for him and his wife and received only 20mins after having first rung the dealer !! He was so impressed he wrote about how vital it is to 'make the most of the contact you have with a customer'.... This dealer was using some of the CitNOW kit we supplied.... All of this may seem a 'bit much' at the moment but it won't be many years, or even many months before this won't be a step-too-far it'll be something that consumers (and definitely GenerationY) will be expecting..... Make the most of video now while its still a wow and you will gain benefit in sales, goodwill & of course some video SEO....