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We worked out that the advertising on AT wasn't covering its cost.As everything we sell is very low miles, all we got from the AT reps was going on about how expensive WE were! Christ, rich coming from them!!! Just a ruthless organisation that is fuelled by greed! Since we have left, we are selling as many cars but without their big expense so are very happy with our position at this time. The more people I speak to, the more I realise how many have dropped them, far more than I had realised. If this continues then the dealers will be back in the driving seat! Not that it really matters to me as I really have had enough!

I reduced my "package" with Autotrader and rotated the stock I've tried motors but it isnt in the same league, a few sales per month at best.hopefully it will improve if they maintain their advertising budget and improve the boring adverts for something exciting with greater impact, Ive also tried AA which for me and other dealers around me has been a total waste of money and was tied in on a 12 month contract, Nothing from piston heads or Rac cars however I've had a fair response from the following, Ebay motors pro classifieds, Autotrader for non general cars, I will only advertise general cars if they either are the cheapest or lowest mileage as otherwise its wasting my capital, I changed my website from Autotrader which definatly made a difference for me as my website is well optimised and generates enquiries they also send my stock to platforms that I get sales from, spreading the net has definatley worked for me I see Autotraders latest trick for this years new price increase is to include everything under the Autotrader banner which can't be split out if you dont need all of the facilities, they wanted to offer me their non optimised site which is worthless as they are not found on google because they only want you found on Autotrader , they packaged it up as a whole value so you cant take out a cost for any part that you dont need , its a package, thats the price , if you dont need it (as I didn't) ,it's just tough, Autotrader is up for sale because its at its maximum potential with little room for further growth at these prices , currently there are only 19000 private cars on there a drop of 10,000 in the past 8 months, the remaining 400000 vehicles are us the trade at an average £14- £15 per car per week when you include the "stealth package system" the figure includes the unlimited "free" stock which ends at the end of January or December for those who "rolled over "

Met Motors rep today Very professional Never met a rep from Autotrader,despite having paid them over £26K since I started advertising with them. Signed up to Motors - 3 months contract then rolling - not the snare that AT trap you with Reasonable deal from Motors & few extra features included - with none of that extra cost lark from AT. Notice served on Autotrader to reduce me back down to the minimum from 1st February Wheelerdealer1 - do the maths - that will give you the answers I’ve sold 1 car this month (so far) from AT, so that lead cost me approx £1,200.00 Didn’t make that on the car so will be out of pocket with them again this month ! I can’t possibly be any worse off kicking AT into touch......