Look at it like this. Punters are like fish, they shoal. There are big wide open gaps between shoals. Sometimes the shoals aren’t even looking for your type of bait. But all you can do is make sure your bait is seen, before anyone else’s. It looks better than anyone else’s and the angler offering the bait looks like he is trustworthy and he wouldn’t present good looking bait that is actually shit and when the right shoal comes along they’ll have no reason to feed anywhere else.