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Looks like an independent dealers website and a pretty basic one at that. To be frank if you're thinking of "offering an alternative to AT" you're all deluded, it looks like it's been put together very cheaply. There's no way of filtering down to a derivative. You can find an Audi A4 for example but no way of filtering on S-Line etc. There's shit loads of "white space" to either flank of the pages which makes it look sparse. It all just looks amateur. I don't want to sound like a prick but even my website is better (Click Dealer site) and I had minimum input into that and that's just for a small independent like me, never mind a mob that wants to rival AT. Take it constructively, I'm not here to pick a fight but you asked.

Hi Kenny. Where are you based? As you know I’m sure, the difficulty is getting potential users to your website. This is where Autoraper’s established brand proves to be their secret weapon. CarGurus have an interesting and somewhat mildly successful (hugely successful in the US) different angle of pop up and sponsored banners appearing everywhere on your desktop etc. Motonovo’s Find and Fund is (doomed in my humble opinion) throwing loads of money at TV adverts when spending it pushing the site up the google rankings etc would be better I think, as you’ve got to metaphorically get ‘bums on seats’. What is your angle / game plan USP on drawing traffic to your site? You can have the best website in the world but it’s no good if no one lands on it. No offence as I couldn’t do better, but it looks a bit old fashioned and basic to me. As has been said, you need to offer a basic listing package free and try and grow it, then charge later. You’d draw some revenue from sponsored ads and banners etc maybe. Also, good luck with it.

Hi Kenny, Welcome to the forum. As David above pointed out no new platform irrespective of the amount of money put in it has been able to even come close to AT in terms of advert response. Even multi-award winning platforms bring only a handful of sales per month, even year and for your service to gain any kind of traction it needs to be provided FREE of charge to start and even then not everyone will be interested. I wish you and the platform every success though.

So under the margin scheme: You buy a car for £10000 hammer Buyers fee (Gold) is £302 BCA assured charge £33 You total purchase price is then £10335 and this is what you put in your stock book as purchase price. Because this is taken into account when you work out your margin you don't lose out on the VAT. As Tony F pointed out the fees effectively reduce your margin. Where you WILL lose out is if you don't make a profit on that sale because there is no VAT due to offset against. If the invoices (BCA storage a good example) have VAT separately displayed you just reclaim the VAT on the invoice and don't include it in your "stockbook" purchase price. From the Gov.uk Margin Scheme for Second Hand cars. It gets EXTREMELY confusing when you read section 8.4. Basically they are saying that Buyers Premium and Indemnity fee are two different things although I loosely use the same wording for the same buyers fee at BCA :-) 8.3 Work out the purchase price of eligible vehicles bought at auction Your purchase price will be the hammer price of the vehicle plus charges for services. The invoice you get from the auctioneer will itemise, for each lot you have bought, the hammer price of the goods and any charges for services (for example, buyer’s premium). These charges must not show VAT separately. This will be your purchase price for the purposes of the margin scheme or global accounting, and is the amount that you must show in your stock book. It should be clearly identified on the invoice you get from the auctioneer. If the auctioneer bills you for any other services, and charges VAT on them separately, you can reclaim the VAT under the normal rules. You must not add those charges to your own margin scheme purchase price. To avoid confusion, you may want to ask the auctioneer to provide you with a separate invoice for such charges. If you are in any doubt about what your margin scheme purchase price should be for a vehicle you have bought at auction, you should check with the auctioneer. 8.4 Indemnity fees When you buy a vehicle at auction, you will usually be charged an indemnity fee. This is a charge which ensures that you will have compensation or indemnity if the vehicle you have bought is later found to have been stolen or to have finance outstanding on it. You must not include the indemnity fee in your purchase price for margin scheme purposes.

And this is my strategy for the next 5 years right there. Buy cheaply the prestige diesels that Londoners (and nearby) want out of, advertise them nationally and get a buyer that will travel 100 miles or more (I am considering delivery at the moment but it's a can of worms). Throw a couple of electric vehicles in this mix to start a lucrative p/x chain and if all of this gets done on finance - even better.

Haha yes it only took a year to get rid of the bloody thing!!!!

it’s just so unnecessary.... spiteful, childish girlie remarks. FFS, Mojo grow up

Benji?? This has got to be a wind up

Hi. buyers fees form part of the vehicle purchase price as the vehicle cannot be purchased from auction without paying the fee. You then calculate the vat on the margin using the buyers fee as part of the vehicles Siv otherwise, theoretically, if you bought a car for £5000 plus £300 fee and sold it for £5300 you would show a £300 gross in the stock book which incurs vat thereby making a loss on what should be a money back deal. I had this in writing from the vat office a few years ago. hope it helps If anyone else is reading this and you have not been using the auction fees as part of the cars purchase price then it's possible you have been overpaying your vat on each deal. it can add up to thousands of pounds extra overpayment per year