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This is certainly something I talk about a great deal and as some of the guys know, try not to 'preach' about - as all dealers are unique and there isn't one solution. I have demonstrated and discussed many times; that continual price reduction could work against selling it and each individual vehicle has a 'price'. Much is dependent on cash flow restrictions and stocking policies. I know PLCs that work on a 56-day and are looking to reduce this on the sub 12-month product, due to volatility in the current market. An example recently with a large dealer group, they couldn't understand why a fleet a buy-back Clio's weren't selling, even though they continued to reduce in price and were the cheapest in the UK by hundreds.......... the reality is that the consumers had seen them continually reduce, created caution why they were so cheap and the sales teams didn't want anything to do with them. I suggested they removed them from for a week or so, then change locations, re-image them and re-write the descriptions but most importantly put them back up in price to the average market value. GUESS WHAT - they sold...... As Umesh demonstrates time after time, the right car will sell, and can retain a reasonable margin, but if it's a volume product, with high competition and in continuous supply, then fast turn and price positioning may be the key. A Vauxhall Corsa in a popular high volume trim may turn on average every 15-days across the network; whereas something along the line of an S80 may only turn every 70-days on average across the network...therefore, how does a 60-day stocking or every 30-day repricing policy manages both these products? Always welcome a chat and more than happy to share and discuss insight and data - if it helps :-) I'm not at the coal face though....

Umesh....I would trade or do a swap but there aren't really any dealers around here to do that with!! In reality I drop the price to get it gone. A car is just a unit offering a potential for profit. You can leave a car sat there for 6 months and take a decent profit or you could trade it and reinvest the money in the hope you turn over the next car quickly, selling 2 cars and trading one in the time it could take to sell the original one. Some cars I may hold to a bit longer because I have faith in them, things like 4x4 coming into winter or something oddball in a marmite colour which is priced well.

It's an old Toyota hiace van for me, it's bulletproof needs minimum maintenance and goes on and on and on and on!!!!!! if the suns out, it's out with the old ford hot rod..... 5 litre Chevy v8 burbling away, highly polished red paint & oodles of chrome & polished bling and not an ecu in sight ! Oh yes, there's no management light which is a blessing as we have many sleepless nights related to those awful check lights!!!

I have no idea what you just said.

But as he's in Devon, he'd be more likely to be Plymouth Brethren, wouldn't he? ..I'll get my coat.