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GG I think you have summed that up pretty well. WE been over backwards to help our customers, the amount of extra hours we carry out on behalf of our customers that we don't account for is really scary however it is one of the overwhelming reasons why we gain and retain so many customers. AT have to continue charging for everything!!! Nothing is free! But guess what, the data they use comes from us, what happened before delta point and retail checker, oh yes we found out ourselves, all AT have done has made it easier for us and are now charging us for making it easy! Instead of inviting customers to their HQ to brainwash them and to justify why they cost so much they should in fact be taking the customers they have lost over the years(like us ) to their HQ to show where all our menu used to go! Yes moving from AT is one of the biggest things you will ever do in the Motortrade however there are so many other routes you can use especially Social Media which are much cheaper, ok they are maybe less effective with stock turnover but all the same you will continue to sell cars. I'm sure EVERYONE would agree that it would best if there was just ONE classified used car website in the UK, one one that customers can search for used cars and see ALL the used cars for sale in ONE place, this would make sure your cars were seen and for the customers they know exactly where to look, however this will NEVER happen unless AT represent value for money for EVER dealer. The more cars on the website the cheaper it should be to advertise, obviously this is just my opinion. But like someone has already said on this thread, we all understand price increases that are justified because of better service, wider audience and better products however when we started in 2003 we paid AT £1 per car per week, what is the price now????? Answer this question.............has your margin or profit increased by this amount? I rest my case! OFFER VALUE FOR MONEY ADVERTISING!

And you should put your hand up before you speak, too.