James, you ask why the industry doesn't report the truth.
They do, and always have. Trouble is, as you say, the mainstream media don't listen and will ignore the facts. Maybe they can't handle the truth.
It may also depend on who's paying their wages.
Wessexboy: I never said it was right. I think its an ugly, insidious practice that, for all the reasons given above, cannot (and will not) be stopped.
The short-term bonuses are too high, the long-term penalties for failure to meet targets are even higher and, by the way, there's another transporter outside!
Many years ago I was once told by a senior manufacturer exec that they weren't interested in market share... all they wanted was registrations. Nothing seems to have changed.
If it (pre-reg) stopped tomorrow, the over-production throughout Europe would put several manufacturers in serious trouble financially if there was nowhere for the product to go. And their respective governments wouldn't be overly happy as they'd probably have to wade in.
Although what this industry actually needs is a 'correction' - a bit like the housing market - so the weak can die off and we can then run our businesses based on 'demand pull' rather than 'supply push'.
We all know it's unsustainable as it is, but who's going to put their head over the parapet?
Just Say No.