Leaderboard

Hi everybody! Great forum CDM, looking forward to some interesting debates and topics direct from the networks! We had a great time at the Awards last week, and this stat shocked us the most! We are forever hearing from our dealers that they are "quiet" but on hearing this info it seems they're inbox's need to be better monitored! More positively.....Great to see 70% did respond! I can remember once when I was selling new Mazda's, I managed to sell a mystery shopper a new car after the event, from dealing with them so well during the mystery shop!

You can still get a few small japanese ones for decent money, though we've yet to see the snow down south, might be worth putting a few in a field !

I met one dealer group a year or so ago and they had employed a salesperson purely to deal with email enquiries. They were having it away. I think dealers forget that people email for a reason. The last thing these people want is a phone call as a reply (unless they've stated that). It's more likely they've emailed because they're sat at their desk at work and are browsing your site when they shouldn't be - hence an email reply makes them look like they're working. Or they're sat in front of the TV in the evening and hoping to get the information back that they want so they can read it at their leisure. It's like people who reply to text messages with a phone call. Ask any teenager and they'll tell you that's their pet hate. It's actually one of mine. People type stuff out instead of calling for a reason - their reason - so it's best to reply in the same manner. And those that don't bother replying at all? Well, as I said above, chances are they're losing a potential sale. For every dealer that doesn't take email enquiries seriously there's several who do, as our Used Car Award winners will testify...

I hate being asked this, I always tell customers to come in so I can see the car/history check and drive it! If they say I am coming along way then they need to anyway to see my car! If they dont like it then tough luck!