dan sellen

whos going to challenge auto trader?

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Motors.co.uk really seem to be making a concerted push at Auto Trader. They had advertising on the electronic hoardings at a recent England game at Wembley. 

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Why the thrist for Autotrader to be challeneged? Yes it is expensive but it works. As soon as other companies come in and grab a slice of the market they will start charging a premium too. Are independent dealers going to risk stop use Autotrader and miss out on all the traffic it creates therefore risking sales? Autotrader aren't going to drop their prices anytime soon, other companies aren't going to be able to produce the number of leads that Autotrader does anytime soon. We soon will get to the stage that we were 12-13 years ago when websites and internet searches became the normal for the motor trade and dealers were paying for packages with sites like V-Cars, Telegraph Motoring (and many others) which just weren't worth the money.

For all the promises companies like Motors.co.uk make unless their prices are a fraction of what Autotrader charge its not going to be cost effective.

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