jimreidvehicle

RE: ‘New rival to Auto Trader’ launches this summer

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I get what JB says above, but this site is being launched by Steve Edwards former head honcho at Hurst Group (Autotrader) and let's be honest, Autotrader's rates are beyond ludicrous !

Any competition to Autotrader has got to be good news !

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Everyone likes to see competition. It's healthy. I've just written about so many free offerings that are planning to rival Auto Trader over the years that I can't help but feel suspicious. I wish them all the best with it though. Love to see new businesses launch and flourish.

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It's certainly a big number to hit and is the promise of 'Free' listing enough? If the 'Free' listing doesn't engage with consumers and therefore doesn't drive any traffic to the dealer/seller, then the Zero investment for a zero return is potentially only taking up resource and muddying the water?  

 

I 100% agree, that any competition is healthy and anything that can and does bring costs down for dealers is a GREAT thing.  

 

Definitely one to keep an eye and support where possible,. 

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