Philip Nothard 26 Posted October 28, 2013 Just discussing a description name for a sector of vehicles; such as, Audi A6 ALL ROAD, Skoda Octavia Scout etc. that are described as 'off-road' estates? Very interesting when you stop to think about it, are they estates, are they SUV - what are they and how does the consumer look for them? Share this post Link to post Share on other sites
Andy Entwistle 96 Posted October 28, 2013 If you use a standard search on trade and retail sites, they just put these in 4x4 with everything else. But, woudl a consumer look in 4x4 or in Estates ? Share this post Link to post Share on other sites
Philip Nothard 26 Posted October 28, 2013 That's the question, are dealers missing out on retail opportunities - would a consumer look within a 4x4 sector search expecting to see vehicles with four wheel drive or would they class them as estates - difficult to justify the same rational to saloons maybe - that could really start to confuse both the dealers and consumers? Someone on another forum suggested 'Soft Roaders' ?????? Share this post Link to post Share on other sites
Andy Entwistle 96 Posted October 28, 2013 I'll add "SUV" into this.... my X5 is a SUV not a 4x4... but why? And in reality how many people outside the industry know teh term SUV Share this post Link to post Share on other sites
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