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Motability

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I know that motability isn't the glamourous side to our business.

Firstly, let me hold my hands up - Having been a car salesman I never got excited about the prospect of dealing with a motability customer.

Bearing in mind these customers can face real hardship and challenges on a daily basis, should we not be making the purchase of a car a pleasure and not a chore?

How well do we look after "all" our customers. How well do we consider the experience that our customers receive? 

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Surely a customer is a customer at the end of the day? Where there purchase is being funded from shouldn't matter. Give these people a brilliant service and they'll tell others - isn't word of mouth the strongest form of advertising?

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That is absolutely spot on, and I couldn't agree more.

Sadly, I suspect that it is not the norm.

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Given that the motability fleet is the largest fleet in the UK, i imagine that most dealers actively welcome Motability customers in. These are also generally a good source of low mileage stock. Most don;t cover many miles and while we have all seen those with every panel dented, most are fairly well cared for...

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