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Just posted this in the IMDA , Officially price increase on 1st April , Letters /emails in the post, not got mine but I asked yesterday. Approx cost rise is £4.50/5.00 per car -per month ! Nice .. Just think 436776 cars showing this morning .. say 350,000 are dealers cars at £4.50 per car ..you do the sums !! £££££ Finance Calculator is chargeable from 1st April ( As I've previously mentioned it has NOT generated any deals for me since September 2016 !! ) but if you read all their posts/blurb its the best thing since sliced bread. As you've probably guessed it, IF you don't pay for the finance calc and customers search by monthly payments your CARS WILL NOT SHOW ( Just like PX Tool didn't ) as it can't work the payments without the chargeable calculator, the option they are offering is to have a FREE One but it's from ZUTO ! ( told them I'll be having Zuto but many of my images , now we have 100 will be saying finance ONLY Through ourselves and not Zuto, which they say it's up to me if that's what I wish to do!! Cost of their calculator for my stock circa £70 per month. Now the good bit .. The stock display will be better and the profile page for each dealer will also be better ! ( So they say!) AND How's about this for a 'U' Turn, FREE, Yes FREE Feed export to anyone from dealer portal. ( I said there is only one reason for this, they have lost so much business to the likes of Click dealer etc because of charging for stock feeds that they are trying to gain business back with AT websites, I also said they are also seeing which dealer feeds to where , why would ANY Dealer want to give them that information? Their argument - we're helping dealers !)