Having just recently found this Forum and read the letter posted above, it's probably one of the best worded letters of criticism that I have ever read against the Auto Trader.
However, their latest declatration of profits just goes to show how little effect us as customers have against a comany so powerful as this in the market place -. because they will never ever respond to this as they don't need to. This, in itself, is a great shame as they have managed to work out exactly how we buy and sell our vehicles and are indoctrinating our customers how to come to us to get more for less, we wind up with very little and the Auto Trader have the balance of any profit that we are likely to make.
Their greed will always persist, it is up to us to look for alternative advertising mediums.
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