This is an easy question to answer - of cause it is! We all know this from our own direct experiences.
The much harder question to answer is how to prove you have a good reputation? How do I demonstrate that if things go wrong (which with the best will in the world sometimes they do) I can be relied on sort it out?
Other industries have fully embraced independently moderated customer reviews as the way forward. Most motor dealers are petrified of the impact of receiving a bad review and so avoid getting involved. We have to learn that endless positive quotes on a website are pointless. Bad reviews are actually our best friend for many reasons not least of which being they add crucial credibility in the eyes of our customers if they have been well responded to.
I have to declare an interest though - we have been building a independent motor dealer review site (car buying advisor) for a little while now and we are convinced it is the way forward for to build trust in our industry.
This is an easy question to answer - of cause it is! We all know this from our own direct experiences. The much harder question to answer is how to prove you have a good reputation? How do I demonstrate that if things go wrong (which with the best will in the world sometimes they do) I can be relied on sort it out? Other industries have fully embraced independently moderated customer reviews as the way forward. Most motor dealers are petrified of the impact of receiving a bad review and so avoid getting involved. We have to learn that endless positive quotes on a website are pointless. Bad reviews are actually our best friend for many reasons not least of which being they add crucial credibility in the eyes of our customers if they have been well responded to. I have to declare an interest though - we have been building a independent motor dealer review site (car buying advisor) for a little while now and we are convinced it is the way forward for to build trust in our industry.