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they always did private as I remember, my beaf was it was a cheaper advert than a trade advert and we went to the office and supplied our own photos or used the stock photos auto trader had in the office then we got bigger and an agent came with her Polaroid, she was always late and even when every word and everything was in place we still found errors, this caused us to be given a credit but credits don't sell metal,, then we went super super posh and used a block advert where we just had all the cars and no photos, that worked really well as people liked to have choice I've always specialised thanks TV I agree it was much better back then getting to the newsagent to buy the trader as it was dropped and ringing private buyers up before 7.00am saying you wanted to buy their car because unbeknown to them it was too cheap now it's Facebook marketplace for bargains, not for me though I hate dealing with people still in their Jim jams on an afternoon