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Bethany, do you visit this site often? Do you listen to the podcasts? Do you read you own dealer edit portal's forum? If you do then you'd realize how much Dealers are becoming unhappy with you. Does AutoTrader care about the lots of unhappy customers amongst it's paying dealers or just about price increases and pacifying the shareholders? IMHO Auto trader is a bit like marmite you either love it or hate it and with your endless price rises more and more dealers are switching to the later, not because you don't have a good product because you do, but times are hard for dealers with margins getting squeezed from all angles, wouldn't it be nice to reward your loyal customers who have made you the company you are today, with something nice like for every 3 months you advertise you get 2 weeks free. It would cost you a little in the short term but really would be a nice gesture to help those who pay your wages in times of need, after all how many millions are you saving without sending your copy collectors out every week and printing a magazine. Do something nice today help the dealers and they will continue to support you when a viable alternative comes along.