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I always prefer a darker colour car to buy as Grey black Silver Pepper red etc ... i find these have always been popular with customers as white gold or green ive find struggle .. i agree with what you say about the Focus ST in orange whereas as the Focus RS Mk1 was only in one colour of Performance blue .. but this again is clever marketing and also to the cars resale value as for example the Mk1 Focus RS as now become sought after in the collectors field just as the Escort RS turbo series 1 only in white back in the 1980s as for todays market i would pay extra for a darker colour as i know that would i all factors sell quicker than say a white car in the same spec/mileage even if my profit margins would be slightly lower as id rather have that car sold quicker than waiting around taking up space