I know we've always tried to trade professionally and honestly, we were putting nearly as much effort into advertising trade as retail if not more, due to have to describe and photo all marks, scuffs etc where as retail, your happy on the condition. First 6 months of the year the profit per unit makes you wonder if its worth it, against the time in prospecting retail customers. I am not saying you should rush trade deals but it's difficult to get the balance right, I guess it's ensuring you treat others how you want to be treated, be proud of the name on the invoice