Leaderboard

"What if you asked someone – completely removed from the business of selling cars – what they would do to improve your car dealership?" There's a simple answer to this. The most important thing is the way people are treated - so the the dealer staff are the "glue". It doesn't matter what technologies you use or how you spend on slick showrooms if you don't get back to people fast enough and treat them in the way in which they expect to be treated. When you go into a dealership do you feel like a valued customer or a profit opportunity? Apple's marketing may feel like genius, but it's nothing many luxury brands haven't achieved many years earlier. I like Mike Brewer's take on an Apple store - sounds just like a Land Rover dealership....